Air New Zealand has hit on a novel way to make sure even the most jaded passengers keep their eyes glued on its flight safety briefing.

The national carrier’s safety video for domestic services on its Boeing 737 planes show pilot and cabin crew dressed only in body paint.

But the safety message is kept seemly by carefully chosen camera angles.

The safety video follows the same tactic as the airline’s recent marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint.

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The video

Okay, that is exquisitely done.  You have to pay attention to note the painted clothing and can’t really verify it until the .....very….end!

All throughout the video, I had Baloo from “The Jungle Book” singing “Bare Necessities” in the back of my head.

OH MY FRICK, I AM GOING TO HUNT THE DAMN POSTING MONSTER DOWN AND KILL IT!

Aside…I liked it, it was very neat.

I had a bit of a time understanding everything they said, though I imagine they’d say the same if I was speaking to them.  That clip was very cute and well done, good way to get people to pay attention to the safety demo.

You had trouble understanding them? That was a very mild Kiwi accent they were using.

Renquist - 02 July 2009 08:57 AM

You had trouble understanding them? That was a very mild Kiwi accent they were using.

Mostly because they speak so fast.  The part of the US I’m from has no such thing as a 1 syllable word.  Ah doah bah leeve they sounded quaht strahange.

Supposedly Smerk sounds like a New Zealander, though I don’t really hear the similarity myself.

And I wonder if the company will see the popularity of this video and decide to make this the standard uniform for its flight personnel?

Hmmmm I know a few FA’s here that I would love to see doing a commercial like that.    I wonder if I can talk the company into something like that.  I’ll volunteer to be the guy behind the camera.

gray - 02 July 2009 05:45 PM

Hmmmm I know a few FA’s here that I would love to see doing a commercial like that.    I wonder if I can talk the company into something like that.  I’ll volunteer to be the guy behind the camera.

I’ll help with the editing!  
One wouldn’t want anything to get lost on the “cutting room floor”!
(Esp. since I could bring it home and sell it on the interwebz!)