Sounds a lot like a satirical mock up of a US news story by Brass Eye, a British satirical comedy show (chiefly written and presented by Chris Morris, who also wrote the film Four Lions, and who can be seen at the start of the sketch, and again playing the part of “Austin Tasseltine”) which sent up pretty much everything, mostly around media, government and public hysteria and hypocrisy, and over the course of a series of episodes in 1997 or so, and then returned for a special edition in 2001. There was a sketch on that about a US politician who had pulled out certain parts of himself and made a mess over the crowd, causing a major media storm. A link is attached:
http://www.youtube.com/watch?v=ER0zKTGI2g8
It’s not really a hoax, because although Morris was pretty great at tricking gullible and ill prepared government ministers, TV celebrities, sportsmen and other poeple who it turned out would sign their name to literally anything for the free publicity, without cheking it out first, into appearing on his show, supporting non existant and ludicrous causes and charities with names like AAAAAAZ, WAFTCAPP, Nonce-Sense etc, * and the public and media have occasionally been fooled by him when the broadcasts went out, anyone who was able to see the sketches in context of the whole programme, and was paying attention, should generally have been able to see that the intent was satirical.
I really do recommend Brass Eye incidentally, it’s a shame there is only one series, although he also did a previous programme, “The Day Today”, and as I mentioned, Four Lions. All of which you can get on DVD and likely online.
*(one episode had celebs lining up to raise money for an East German elephant, East Germany not being a country anymore by this time mind, who had got its head stuck up its own anus, while another discussed a new drug from Czechoslovakia, which also no longer existed at the time, called things like “Cake”, and “Joss Eckland’s Spunky Backpack”, which looked like an enormous yellow pill and allegedly slowed down time. Another discussed a decision by Broadmoor Secure Hospital, which is a hospital but takes seriously mentally ill people convicted of serious crimes and who have to be confined for public safety, to let a convicted, infamous serial killer, Steve Sutcliffe, the Yorkshire Ripper, who will never be released, write and perform a musical about his own life in London, with the information given to the politicians, celebs etc in all these cases being clearly absurd if they were paying attention, checked their facts before agreeing to be filmed saying the stuff on the script, and weren’t so gullible.)

