I have decided that there needs to be a new term invented.
There exists a trend, whereby cheap knockoff/counterfeit products are branded with a known/popular logo. I’m not talking just your average knockoffs here, where they’re trying to pass it off as the genuine article. I’m talking the wildly inappropriate ones, like a Facebook-branded belt, or Gmail soap, or toothpaste with the Nike swoosh. That sort of thing. They may tinker the name or image slightly, but still, it’s very blatantly an attempt to cash in on a popular product.
I kind of like ‘Logo-Crashing’ for this. Lets you know that the marketable brand image has been appropriated with all the subtlety of a frat boy guzzling drinks at a garden party. Though that sentance made me think of another: ‘Brand Appropriation’. Nice and technical, but succinct.
Other ideas for what to call this?