Which genre? Horror movies in general, or genre-savvy horror movies?
I’ve always figured it was a method of reassuring the audience… by giving them some way of saying ‘that wouldn’t really happen that way’, they are able to mentally accept it as fictional entertainment. They can also say to themselves, ‘well, if I was there…’.
In any case, I think if I were the one directing a horror movie, I’d go the other direction. Make the most camped-up, melodramatically silly film imaginable. It worked for Little Shop of Horrors. Not done strictly for comedy - the actual show is serious, but the acting is deliberately over the top.
Horror films have been getting to the point where ‘it’s all been done before’, so they have to come up with remakes (which are NEVER as good as the originals) or completely out of the box films like Rubber. Seriously, a killer tire?!
Oooh… IDEA! Make a movie about making a horror film! THe fun part would be when it’s released on video, you have the option of watching the scenes such that you get half the film - either the actual horror film or the ‘behind the scenes’ one. They’d have totally different tones and such.. maybe make the horror film a comedy while the filming is played up serious…
Hmm.. I may have to write up a screenplay. Could be interesting.