I smell money here!
We will purchase the exclusive rights to build Motel Eights all around the place, and of course also get the Carl’s Jr. franchise rights, and Pizza Hut, and whatever else we think of.
Oh, and a rental shop with spelunking gear, like helmets with those fun flashlights in them, maps, and of course we can sell trinkets that ward off any curses the buried may have cast upon us when we violate their tomb.
What an opportunity!
On a more serioius note, it has the ring of authenticity to me!
Dan the Easily-Fooled, especially when he smells money