http://www.cnn.com/2011/TRAVEL/01/19/hotel.photo.fakeouts/index.html?hpt=C2
‘The sexy lady’ and other hotel photo tricks
The official hotel photos showed off a sparking pool, lush palm trees and a stunning waterfront location, but the online review from a recent guest wasn’t so pretty.
“Travelor27” felt that the resort in San Diego, California, just didn’t live up to the lovely pictures.
“We couldn’t believe it when we pulled up. Where was the hotel in the photos?” Travelor27 wrote in a review titled “Website Photos VERY Misleading” and posted last month on TripAdvisor.com.
Another poster let loose about a hotel in Virginia Beach, Virginia.
“The pictures on the internet look rather appealing, however, they are EXTREMELY MISLEADING. THIS PLACE IS A DUMP,” fumed Summer228.
All travelers have been there at one point or another, because it’s hard not to fall in love with the gorgeous marketing photos that hotels use to entice guests. Who can resist swaying palm trees, pristine beaches and luxury decor?
But buyer beware: That resort advertising itself as an oasis of peace may turn out to be next to a noisy construction site. Or you may find that the beautifully appointed room in the photos is just another generic hotel space when you get there.
Welcome to the art of the hotel photo fakeout, where careful framing, zooming and cropping can turn a property into paradise—or at least a place where you’d definitely consider booking a room.
More at the linked webpage, including a slideshow of how photographs are carefully arranged.

