EDH UK,
As you pointed out, Shane Maguire, the current President and co-founder of 4-E Corporation, was the CEO of quickly-defunct MML company America’s Cash Back Network (ABCN).
But that’s not all: “Dan Atkinson, is a co-founder and Executive Vice President of 4-E Corporation.” Sounds like the same Dan Atkinson who occupied a “leadership role” in ABCN, per the links you provided.
So it looks like between Shane Maguire and Dan Atkinson, the two of them flew ABCN into the ground in about one year’s time, leaving in their wake angry people calling ABCN a scam. Now within a little more than a year from the time that they partnered together at ABCN, the two of them have partnered again to co-found 4-E Corporation to sell the Ethos concoction. Well, at least 4-E has a management team with a proven track record. How could you place anything but full faith and credit in that dynamic duo?
I noticed also that Ethos claims that its concoction is “non-toxic.” I will look forward to Mr. Maguire and Mr. Atkinson, with maybe Waver joining the party, publicly drinking a shot glass full of the stuff in order to demonstrate the truth of that claim. Bottom’s up!
I really liked the part about pinging/roughness being a sign that the product is “working.“ With that definition of “working,“ I have no trouble believing that the product “works.“