The Museum of Hoaxes
hoax archive hoax archive hoax archive hoax archive hoax archive
 
Cat that walked 3000 miles to find its owners, 1951
Life discovered on the moon, 1835
Lord Gordon-Gordon, robber of the robber barons, 1871
Burger King's Left-Handed Whopper Hoax, 1998
The most sacred relic: the Holy Foreskin, circa 800 AD
Dog wins art contest, 1974
Fake Photos of Very Large Animals
Mule elected G.O.P. committeeman, 1938
The Olympic Underwear Relay, 1956
Pierre Brassau, Monkey Artist, 1964
The BMW Crop Circle, 1993
A crop circle appeared in a field of rye located outside of Johannesburg, South Africa during the first week of February 1993.


The South African media speculated excitedly about whether it was the work of a UFO. Many newspapers and TV and radio shows discussed it, fanning interest in the incident. Popular curiosity grew until February 14, when a small detail was pointed out that had previously escaped almost everyone's notice: the circle formed a BMW logo.

The circle turned out to be the work of the Hunt Lascaris ad agency, working on behalf of BMW. TV commercials soon followed, showing aerial views of the circle accompanied by the tag-line, "Perhaps there is intelligent life out there after all." Hunt Lascaris estimated that it received over $1 million worth of free publicity from the stunt.

Links and References
  • Barnes, Kathleen. (March 15, 1993). "Close encounter is of the BMW kind." Advertising Age.
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