In 1863 San Francisco newspapers were conducting a campaign to expose mining ventures that were cooking their books. These same papers were encouraging investors to put their money instead in San Francisco utility companies. However, it turned out that many of these utility companies were also cooking their books.
This situation was the backdrop for a news report that appeared in the Territorial Enterprise
on October 28, 1863, detailing how the advice to invest in San Francisco utilities had resulted in tragedy for one man. After losing all his money when his investment went bad, the man went insane and slaughtered his entire family (except for two young girls who miraculously survived). He then rode into town carrying the "reeking scalp" of his wife and collapsed dead in front of a saloon.
The murderer jumped on his horse and rode four miles, waving his wife's reeking scalp in the air
The story caused a sensation and was widely reprinted. Readers were simultaneously horrified and captivated by the gruesome news. Almost no one thought that it might be false. After all, who would make up something like that?
However, it turned out that the story was false — invented by a young reporter named Mark Twain. His aim had been to get the San Francisco newspapers who were promoting the utilities to print a story critical of these companies. So he made up the most sensational story he could think of to ensure that they would run it. He succeeded in this goal, but readers failed to see the humor in his hoax. In fact, most readers failed to even recognize that it was a hoax. Luckily for Twain, his editor forgave him for the controversy that ensued and allowed him to keep his job.
Text of Twain's Empire City Hoax
THE LATEST SENSATION
A Victim to Jeremy Diddling TrusteesHe Cuts his Throat from Ear to Ear, Scalps his Wife, and Dashes Out the Brains of Six Helpless Children!
From Abram Curry, who arrived here yesterday afternoon from Carson, we learn the following particulars concerning a bloody massacre which was committed in Ormsby County night before last. It seems that during the past six months a man named P. Hopkins, or Philip Hopkins, has been residing with his family in the old log-house just at the edge of the great pine forest which lies between Empire City and Dutch Nick's. The family consisted of nine childrenfive girls and four boysthe oldest of the group, Mary, being nineteen years old, and the youngest, Tommy, about a year and a half. Twice in the past two months Mrs. Hopkins, while visiting Carson, expressed fears concerning the sanity of her husband, remarking that of late he had been subject to fits of violence, and that during the prevalence of one of these he had threatened to take her life. It was Mrs. Hopkins's misfortune to be given to exaggeration, however, and but little attention was given to what she said.
About 10 o'clock on Monday evening Hopkins dashed into Carson on horseback, with his throat cut from ear to ear, and bearing in his hand a reeking scalp, from which the warm, smoking blood was still dripping, and fell in a dying condition in front of the Magnolia saloon. Hopkins expired, in the course of five minutes, without speaking. The long, red hair of the scalp he bore marked it as that of Mrs. Hopkins. A number of citizens, headed by Sheriff Gasherie, mounted at once and rode down to Hopkins's house, where a ghastly scene met their eyes. The scalpless corpse of Mrs. Hopkins lay across the threshold, with her head split open and her right hand almost severed from the wrist. Near her lay the ax with which the murderous deed had been committed. In one of the bedrooms six of the children were found, one in bed and the others scattered about the floor. They were all dead. Their brains had evidently been dashed out with a club, and every mark about them seemed to have been made with a blunt instrument. The children must have struggled hard for their lives, as articles of clothing and broken furniture were strewn about the room in the utmost confusion. Julia and Emma, aged respectively fourteen and seventeen, were found in the kitchen, bruised and insensible, but it is thought their recovery is possible. The eldest girl, Mary, must have sought refuge, in her terror, in the garret, as her body was found there frightfully mutilated, and the knife with which her wounds had been inflicted still sticking in her side. The two girls Julia and Emma, who had recovered sufficiently to be able to talk yesterday morning, declare that their father knocked them down with a billet of wood and stamped on them. They think they were the first attacked. They further state that Hopkins had shown evidence of derangement all day, but had exhibited no violence. He flew into a passion and attempted to murder them because they advised him to go to bed and compose his mind.
Curry says Hopkins was about forty-two years of age, and a native of western Pennsylvania; he was always affable and polite, and until very recently no one had ever heard of his ill-treating his family. He had been a heavy owner in the best mines of Virginia and Gold Hill, but when the San Francisco papers exposed our game of cooking dividends in order to bolster up our stocks he grew afraid and sold out, and invested an immense amount in the Spring Valley Water Company, of San Francisco. He was advised to do this by a relative of his, one of the editors of the San Francisco Bulletin, who had suffered pecuniarily by the dividend-cooking system as applied to the Daney Mining Company recently. Hopkins had not long ceased to own in the various claims on the Comstock lead, however, when several dividends were cooked on his newly acquired property, their water totally dried up, and Spring Valley stock went down to nothing. It is presumed that this misfortune drove him mad, and resulted in his killing himself and the greater portion of his family. The newspapers of San Francisco permitted this water company to go on borrowing money and cooking dividends, under cover of which the cunning financiers crept out of the tottering concern, leaving the crash to come upon poor and unsuspecting stockholders, without offering to expose the villainy at work. We hope the fearful massacre detailed above may prove the saddest result of their silence.
Years later Twain recalled this hoax and the reaction to it in his book Sketches New and Old
MY BLOODY MASSACRE
The other burlesque I have referred to was my fine satire upon the financial expedients of "cooking dividends," a thing which became shamefully frequent on the Pacific coast for a while. Once more, in my self-complacent simplicity I felt that the time had arrived for me to rise up and be a reformer. I put this reformatory satire, in the shape of a fearful "Massacre at Empire City." The San Francisco papers were making a great outcry about the iniquity of the Daney Silver-Mining Company, whose directors had declared a "cooked" or false dividend, for the purpose of increasing the value of their stock, so that they could sell out at a comfortable figure, and then scramble from under the tumbling concern. And while abusing the Daney, those papers did not forget to urge the public to get rid of all their silver stocks and invest in, sound and safe San Francisco stocks, such as the Spring Valley Water Company, etc. But right at this unfortunate juncture, behold the Spring Valley cooked a dividend too! And so, under the insidious mask of an invented "bloody massacre," I stole upon the public unawares with my scathing satire upon the dividend cooking system. In about half a column of imaginary human carnage I told how a citizen hard murdered his wife and nine children, and then committed suicide. And I said slyly, at the bottom, that the sudden madness of which this melancholy massacre was the result had been brought about by his having allowed himself to be persuaded by the California papers to sell his sound and lucrative Nevada silver stocks, and buy into Spring Valley just in time to get cooked along with that company's fancy dividend, and sink every cent he had in the world.
Ah, it was a deep, deep satire, and most ingeniously contrived. But I made the horrible details so carefully and conscientiously interesting that the public devoured them greedily, and wholly overlooked the following distinctly stated facts, to wit: The murderer was perfectly well known to every creature in the land as a bachelor, and consequently he could not murder his wife and nine children; he murdered them "in his splendid dressed-stone mansion just in the edge of the great pine forest between Empire City and Dutch Nick's," when even the very pickled oysters that came on our tables knew that there was not a "dressed-stone mansion" in all Nevada Territory; also that, so far from there being a "great pine forest between Empire City and Dutch Nick's," there wasn't a solitary tree within fifteen miles of either place; and, finally, it was patent and notorious that Empire City and Dutch Nick's were one and the same place, and contained only six houses anyhow, and consequently there could be no forest between them; and on top of all these absurdities I stated that this diabolical murderer, after inflicting a wound upon himself that the reader ought to have seen would kill an elephant in the twinkling of an eye, jumped on his horse and rode four miles, waving his wife's reeking scalp in the air, and thus performing entered Carson City with tremendous eclat, and dropped dead in front of the chief saloon, the envy and admiration of all beholders.
Well, in all my life I never saw anything like the sensation that little satire created. It was the talk of the town, it was the talk of the territory. Most of the citizens dropped gently into it at breakfast, and they never finished their meal. There was something about those minutely faithful details that was a sufficing substitute for food. Few people that were able to read took food that morning. Dan and I (Dan was my reportorial associate) took our seats on either side of our customary table in the "Eagle Restaurant," and, as I unfolded the shred they used to call a napkin in that establishment, I saw at the next table two stalwart innocents with that sort of vegetable dandruff sprinkled about their clothing which was the sign and evidence that they were in from the Truckee with a load of hay. The one facing me had the morning paper folded to a long, narrow strip, and I knew, without any telling, that that strip represented the column that contained my pleasant financial satire. From the way he was excitedly mumbling, I saw that the heedless son of a hay-mow was skipping with all his might, in order to get to the bloody details as quickly as possible; and so he was missing the guide-boards I had set up to warn him that the whole thing was a fraud. Presently his eyes spread wide open, just as his jaws swung asunder to take in a potato approaching it on a fork; the potato halted, the face lit up redly, and the whole man was on fire with excitement. Then he broke into a disjointed checking off of the particularshis potato cooling in mid-air meantime, and his mouth making a reach for it occasionally; but always bringing up suddenly against a new and still more direful performance of my hero. At last he looked his stunned and rigid comrade impressively in the face, and said, with an expression of concentrated awe:
"Jim, he b'iled his baby, and he took the old 'oman's skelp. Cuss'd if I want any breakfast!"
And he laid his lingering potato reverently down, and he and his friend departed from the restaurant empty but satisfied.
He never got down to where the satire part of it began. Nobody ever did. They found the thrilling particulars sufficient. To drop in with a poor little moral at the fag-end of such a gorgeous massacre was like following the expiring sun with a candle and hope to attract the world's attention to it.
The idea that anybody could ever take my massacre for a genuine occurrence never once suggested itself to me, hedged about as it was by all those telltale absurdities and impossibilities concerning the "great pine forest," the "dressed-stone mansion," etc. But I found out then, and never have forgotten since, that we never read the dull explanatory surroundings of marvelously exciting things when we have no occasion to suppose that some irresponsible scribbler is trying to defraud us; we skip all that, and hasten to revel in the blood-curdling particulars and be happy.