The Museum of Hoaxes
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The Archive of Hoaxes Before 1700 1700-1799 1800-1868 1869-1913 1914-1949 1950-1976 1977-1989 1990-1999 21st Century
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Viral (hoax) Marketing Campaigns
The website of Colin Mayhew offered details on how this eccentric, but apparently brilliant, engineer had built an "autonomous crash-preventing robot" from the body of a BMW Mini Cooper r50. Video showed the humanoid robot in action, stopping a car from crashing into a wall. The Mini Cooper Autonomous Robot was eventually revealed to be an elaborate viral marketing campaign designed to promote the new Mini Cooper. More→
All text Copyright © 2011 by Alex Boese, except where otherwise indicated. All rights reserved.