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This page is part of the Hoax Archive, a collection of history's most interesting and notorious deceptions categorized by theme and time period.
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The website of Colin Mayhew offered details on how this eccentric, but apparently brilliant, engineer had built an "autonomous crash-preventing robot" from the body of a BMW Mini Cooper r50. Video showed the humanoid robot in action, stopping a car from crashing into a wall. The Mini Cooper Autonomous Robot was eventually revealed to be an elaborate viral marketing campaign designed to promote the new Mini Cooper.
More >>> Categories: Advertising Hoaxes, Viral (hoax) Marketing Campaigns, Internet Hoaxes, Hoax Websites, Technology Hoaxes, Robot Hoaxes, 2009-2000
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The website of Colin Mayhew offered details on how this eccentric, but apparently brilliant, engineer had built an "autonomous crash-preventing robot" from the body of a BMW Mini Cooper r50. Video showed the humanoid robot in action, stopping a car from crashing into a wall. The Mini Cooper Autonomous Robot was eventually revealed to be an elaborate viral marketing campaign designed to promote the new Mini Cooper.