The Museum of Hoaxes
HOME   |   ABOUT   |   FORUM   |   CONTACT   |   PINTEREST   |   FACEBOOK   |   TWITTER   |   RSS
Eras: 0-1699 1700s 1800-1868 1869-1913 1914-1949 1950-1976 1977-1989 1990s 2000s
Viral (hoax) Marketing Campaigns
The website of Colin Mayhew offered details on how this eccentric, but apparently brilliant, engineer had built an "autonomous crash-preventing robot" from the body of a BMW Mini Cooper r50. Video showed the humanoid robot in action, stopping a car from crashing into a wall. The Mini Cooper Autonomous Robot was eventually revealed to be an elaborate viral marketing campaign designed to promote the new Mini Cooper. More→
All text Copyright © 2011 by Alex Boese, except where otherwise indicated. All rights reserved.