The Museum of Hoaxes
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Viral (hoax) Marketing Campaigns
The Mini Cooper Autonomous Robot, 2004
The website of Colin Mayhew offered details on how this eccentric, but apparently brilliant, engineer had built an "autonomous crash-preventing robot" from the body of a BMW Mini Cooper r50. Video showed the humanoid robot in action, stopping a car from crashing into a wall. The Mini Cooper Autonomous Robot was eventually revealed to be an elaborate viral marketing campaign designed to promote the new Mini Cooper. More…
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Eras: 0-1699 1700s 1800-1849 1850-1899 1900-1949 1950-1979 1980s 1990s 2000s
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  • All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.