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Gross-Out Hoaxes
Gross-out hoaxes are a sub-category of outrage hoaxes. They are not only designed to shock audiences, but to do so in a particularly nauseating or unsettling manner. Warning: some of this material may offend.
Manbeef.com (early 2001)
The website Manbeef.com appeared online in early 2001 and immediately generated controversy. The site claimed to sell human flesh for the "sophisticated human meat consumer." Visitors to the site could read the 'recipe of the day' as they viewed pictures of attractive cuts of homo sapiens. Pictures of meat being squeezed through a grinder underscored exactly what they were selling.

Manbeef promised that, "We have everything from Sausages and Soup Bones to Bouillon, and Stock. All made with the highest quality human meats. Every cut of human meat we sell has been selected for its superb quality and flawless texture. We only offer the choicest cuts of meat."

Word of the site spread largely via email, especially emails urging people to sign petitions to shut down the site. More >>>
Bonsai Kitten (Debuted in December 2000)

The Bonsai Kitten website.
Bonsai describes the ancient Japanese art of growing miniature trees by rigorous pruning of their roots and branches. Because of their small size, aesthetic appeal, and minimal upkeep requirements, Bonsai trees have long been popular additions to offices and homes.

In late 2000 the website bonsaikitten.com debuted. It described how to apply the same Bonsai principles to kittens. The idea was to seal kittens inside glass containers. As they grew (fed and watered through a tube), the bones of the cats would supposedly conform to the shape of whatever container held them. At the end of the process a uniquely shaped 'Bonsai Kitten' would emerge -- sure to be the envy of all.

BonsaiKitten.com almost immediately generated a huge amount of controversy. Furious animal lovers insisted that it be closed down. The Humane Society of the United States, among others, denounced it... More >>>

A 1935 ad for Chesterfield cigarettes, captioned: "Machines like this -- new and modern in every respect -- make Chesterfields."
In the Fall of 1934 a rumor swept through America alleging that a leper had been found working in the Chesterfield cigarette factory in Richmond. Sales of Chesterfield cigarettes plummeted as smokers, fearful of catching the dreaded disease, switched to other brands.

The Liggett and Meyers Tobacco Company, maker of Chesterfields, repeatedly denied the rumor, but to no avail. The company even arranged for the mayor of Richmond to issue a statement assuring the public that the Chesterfield factory had been investigated and no leper found working there. Still sales continued to decline. More >>>
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