#96: Boston Globe Price Cut
Readers of the Boston Morning Globe in 1915 could have purchased their papers for half the cost on April Fool's Day, if they had been alert. The price listed on the front page had been lowered from "Two Cents Per Copy" to "One Cent." But almost 60,000 copies of the paper were sold before anyone noticed the unannounced price change. When the management of the Globe found out about the change, they were just as surprised as everyone else. The new price turned out to be the responsibility of a mischievous production worker who had surreptitiously inserted the lower value at the last minute as the paper went to print.