#99: Virgin Cola’s Blue Cans
In 1996 Virgin Cola announced that in the interest of consumer safety it had integrated a new technology into its cans. When the cola passed its sell-by date, the liquid would react with the metal in the can, turning the can itself bright blue. Virgin warned that consumers should therefore avoid purchasing all blue cans. The joke was that Pepsi had recently unveiled its newly designed cans. They were bright blue.
Comments
Listed in chronological order. Newest comments at the end.
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I thought this prank was very well thought of by the people who did the prank
Posted by josh in perth on Sun Jul 04, 2004 at 08:27 PM
I dont think this was very pleasant towards pepsi, however still a very clever marketing move
Posted by Rebecca on Sun Oct 10, 2004 at 11:03 PM
Cool. An industrial "attack" disguised as a hoax.
I find it funny that on this here particluar comments page both Virgin Cola and Pepsi are mentioned, but the google ad is for Coke.
Posted by Rod in the land of smarties. on Tue Mar 22, 2005 at 06:35 PM
Hahahahahahahaaa! smooth marketing move! at the same time as being hilariously funny and almost believable!!!
Posted by Kat on Thu Mar 31, 2005 at 10:46 PM
Why would they do that? The marketing move, I mean. If it's for money, then it's pretty stupid. My opinion. I hope you see that this is my opinion.
Posted by R.K. on Fri Apr 08, 2005 at 03:35 PM
what's stupid is that people actually believed it.
Posted by your mom on Tue Oct 18, 2005 at 03:38 PM
thats pretty evil.
Posted by Otaku-maniac formerly Absinthe in the pits of hell...muhahahaha! on Wed Jan 25, 2006 at 06:38 PM
Somehow it's very Richard Bransonish. Funny and market penetrative at the same time. If your Virgin's balls have gone blue avoid...
Posted by Yeahwell in Earth on Sun Apr 02, 2006 at 03:38 AM
This is great...this is the best prank so far...Corey must have really been affected by this otherwise he/she would see the humor in it.
Posted by ShrtSht on Sun Apr 02, 2006 at 10:39 AM
I think that the Virgin people were really mean to little old Pepsi. They should apologize and buy Pepsi a teddy bear bouquet.
Posted by buzz buggerly on Mon Apr 03, 2006 at 12:08 AM
there's a dumb ad out now with 'diet pepsi' doing a movie and they have 'diet coke' come in as it's 'stunt double'. this ad just gives the opponent a free plug, AND makes it seem the competition is the COOL,tough one that can take it. all in all, it doesn't achieve what they meant for it, whatever that was.
Posted by nancy in tucson, az on Mon Apr 03, 2006 at 12:26 AM
its genius
Posted by oli on Fri Apr 28, 2006 at 11:28 AM
Kind of funny. Never heard of Virgin colas before, but yah to them for beating up Pepsi. Pepsi tastes like crap! Look how they have to get huge stars for their commercials to try and dazzle the public. Ooh, look! Jessica Simpson (or whoever) drinks Pepsi so I'm going to drink it too. Meanwhile Coke just does its own thing in commercials and keeps on selling. Why? News flash--it tastes better! Just like Pizza Hut hiring Jessica and releasing gimmicky pizzas while Papa John's has its founder in the commercials. Not exactly a sex symbol, but the pizzas still sell. Though if Papa John's isn't careful, Pizza Hut could make a comeback. PJ's service is really slipping in many areas. But then, Pizza Hut sells Pepsi products, doesn't it? Ahh....
Posted by Heather in USA on Thu May 11, 2006 at 06:57 AM
lol at Pepsi. What a marketing move. im drinking Virgin Cola now its the best so much better than pepsi lol its just as good as coke but now id rather buy virgin for the brand lol.
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yah Virgin
Posted by keano in London on Thu Mar 15, 2007 at 01:03 PM
http://www.youtube.com/watch?v=GnWZh0o16N4
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Posted by keano in London on Thu Mar 15, 2007 at 01:06 PM
This is so funny, i will not buy no more blue cans.
Posted by Matthew in A BIN on Tue Apr 17, 2007 at 01:04 AM
pop sucks fools.. tea is where the cool kids smack up
Posted by mnya on Fri Apr 27, 2007 at 07:07 PM
:D wow how clever, reacon they SHOULD make there cans turn blue once there out of date, that would be phitttt
Posted by Rennnn in my house duh! on Fri Jun 08, 2007 at 12:20 PM
Lol @ Pepsi.
Posted by FunsizeBruhhh on Mon Sep 10, 2007 at 05:02 PM
rofl, best yet. smart buddies
Posted by jayjay in SR CA on Tue Apr 01, 2008 at 05:53 PM
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