The Independent reported that Florida researchers had developed a Viagra-like pill to treat sexually frustrated pets, including hamsters. Veterinarians were said to have greeted the news with derision, but the article pointed out that there are few things as sad as a pet suffering from feelings of sexual inadequacy, noting that "It's not unknown for a guinea pig to sit in its cage thinking, 'I haven't had sex for months. Am I so unattractive?'"

Owners were instructed to grind the pills up and sprinkle them in the pet's food. Laying some newspaper down on the floor once the pills began to take effect was also advised. The pills were to be marketed under the brand name Feralmone.