Mars Inc. ran a half-page ad in London's
Daily Telegraph announcing it would be introducing left and right-handed versions of its signature candy bar. It explained that for years left-handed people had been opening the wrapper from the wrong end and consequently were "eating against the chocolate flow on the bar surface." It noted, "this, naturally enough, can impair that unique and delicious Mars taste." Therefore, the wrapper would henceforth come in two different versions, marked "L" and "R", with a "tear here" perforation at the appropriate corner. The ad concluded: "It's a small service to our customers but in this fast-moving, faceless world of ours, isn't it nice to know that someone's lending a hand?"
You spoke and we listened.
A sizeable part of our bulging mailbag at Mars has recently complained about the 'TEAR HERE' perforation being at the wrong end of the Mars bar for our valued left-handed customers.
Many are opening the bar at the wrong end and eating the Mars bar against the chocolate flow on the bar surface. And this, naturally enough, can impair that unique and delicious Mars taste.
So we did something about it.
From today, all Mars bar wrappers will now feature either the handy, at-a-glance symbol R for right-handed bars (see diagram), or the symbol L for left-handed bars.
It's a small service to our customers but in this fast moving, faceless world of ours, isn't it nice to know that someone's lending a hand?
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