Rick Sanborn, a deejay for KLOU-FM in St. Louis, revealed to his listeners that a $24 million trust fund had recently been discovered that would be distributed to local residents. The trust fund had supposedly been established by the builder of the local sports Arena in 1929. He had left instructions to distribute the money to locals should the Arena ever be torn down. Since it was torn down in 1999, his order would go into effect. The money would be paid to anyone who held a St. Louis birth certificate issued after 1929. They would receive $1000 for every year of their age. Sanborn included fake reports and interviews along with his announcement. As a result of the prank, the St. Louis Citizens Service Bureau received over 75 calls before Sanborn revealed that the story was a hoax.