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Scandinavian Earthlines -- April Fool's Day, 2004
The Norwegian Board of Tourism ran an ad in Swedish newspapers debuting a new underground super-train, Scandinavian Earthlines, that would connect Sweden and Norway and allow a trip from Stockholm to Lofoten to be made in under an hour. Readers were invited to call a phone number for more information. Those who phoned up were informed that the super-train wasn't actually real, but were given a pitch inviting them to visit Norway anyway.
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