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Rat Fur Coats -- April Fool's Day, 1980
The South African Johannesburg Star ran a story exposing an illicit ring of rat furriers. It said the police had raided a sewer where the ratters were breeding a special strain of imported Irish rats and selling the pelts as mink, seal skin, and other furs. Hundreds of rat fur coats had been sold. Women were warned that if their coats smelled fishy, they were probably made of rat fur. As a result of the story, furriers were besieged with calls from worried customers. After receiving complaints, the Star reminded its readers that the story had been run on April 1st.
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