National Public Radio's All Things Considered reported that the U.S. Post Office was introducing a new portable zip codes program that would allow individuals to take their zip code with them when they moved. The program was inspired by the recent FCC ruling that allowed people to retain the same phone number wherever they moved or whatever service they switched to. Opponents of the portable zip code program pointed out that zip codes "serve a clear, unambiguous purpose: They tell the postal worker on his or her rounds where you live." But its proponents argued that "A modern, mobile society… can no longer afford to remain grounded in locale-specific zip codes… a zip code is a badge of honor, an emblem symbolizing a citizen's place in the demographic, rather than geographic, landscape."