The tourism board of Rotorua, New Zealand (a town famous for having a peculiar rotten egg smell caused by sulphur released from nearby geysers and hot thermal springs) announced that scientists from Italy's University of Naples had discovered a positive link between the town's smell and male sexual arousal. As a result, playboy founder Hugh Hefner had decided to convert the Rotorua Museum into his Holiday Mansion. Rotorua Tourism Marketing general manager Don Gunn was quoted as saying that the Playboy Holiday Mansion development would likely raise a few eyebrows in the local community, but that he expected the long-term benefits for local tourism to be huge.