Melbourne Tourism Minister Tim Holding announced the city was making a bid to host the Running of the Bulls: "For too long the people of Pamplona have monopolised this event, the Brumby Government is determined to grab the bull by the horns and snare this important event for Melbourne. Holding said the bull run would "start in the historic theatre precinct at the Paris End of Collins Street, travel through Chinatown, across Swanston Street, through the quaint King Street district and end at a packed Etihad Stadium."