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Loch Ness Footprints -- April Fool's Day, 1992
The naturalist David Bellamy announced the discovery of gigantic footprints on the shore of Loch Ness, declaring it had now been proven that the famous monster was a dinosaur. The announcement appeared on numerous children's TV shows as well as on the front page of the Daily Record. It turned out that the announcement was a public relations campaign orchestrated by Handel Communications to promote a new chocolate biscuit called Dinosaurs.
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