The Sunday East African Standard in Kenya printed an advertisement and a back-page story profiling a new mobile phone service provider called Kencom Limited. The new mobile phones would come with built-in scratch cards, internet service, videocams, and TV screens. What's more, service would cost a low rate of only four shillings per minute. To make the service even more attractive, a coupon was offered with the enticement that the first 3,000 people to submit the coupon would receive free phones. By noon, over 5,000 entry forms had already been submitted to the East African Standard Town Office in Nairobi. Among the hopefuls dropping off coupons were said to be top military personnel, politicians, and businessmen.