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BMW's April Fool's Day Hoaxes
The Olympic Underwear Relay, 1956
The Hoaxing Hitchhiker, 1941
The most sacred relic: the Holy Foreskin, circa 800 AD
Fake Fish Photos
The boy with the golden tooth, 1593
Dog wins art contest, 1974
The Nazi Air Marker Hoax, 1942
The Great New York Zoo Escape Hoax, 1874
Adolf Hitler Baby Photo Hoax, 1933
BMW’s Insect Deflector Screen -- April Fool's Day, 1996

BMW announced that it would be adding a new feature to its entire line of cars: an Insect Deflector Screen (or IDS for short), designed to keep windscreens bug free. The IDS, developed by Munich scientist Dr. Jurgen Afalfurit, consisted of a clear rubber coating applied to the windscreen. The coating itself was invisible to the eye, but it caused bugs to literally bounce off the window, "even at high speeds."

Drivers were invited to find out more about the IDS by filling out a coupon and checking one of the following options: "I find flies get stuck to my windscreen -- Hardly ever; Sometimes; Far too Often."

April Fool Categories: Cars, Corporations, United Kingdom, 1996, BMW.
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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.