The April Fool Archive

IKEA Flat-Pack Lawnmower    (April Fool's Day - 2013)

IKEA UK revealed it would be selling a lightweight lawnmower, that would come in a flat-pack for self-assembly at home. It would be called the GRÄSSAX.




Helping people to make more of their gardens this summer, the new innovative GRÄSSAX lawnmower offers green-fingered gardeners a compact, lightweight and foldable alternative to the standard, more heavyweight lawnmowers that are currently available on the market.

Designed for small outdoor living spaces, the flat-pack GRÄSSAX lawnmower can be constructed and packed away in 12 simple stages and stored neatly in the smallest of spaces in-between use. Powered using a rechargeable battery, the GRÄSSAX lawnmower is not only good for the planet but offers freedom from the limits of cables and extension leads.

IKEA designer, Ingrid Lindengreen comments, “We understand that the home is where we have the most fun with the people we love - this definition should stretch outside too. When we were designing GRÄSSAX we were conscious that people live with little or shrinking garden space. That’s why, GRÄSSAX is designed to be stored easily in a small space, it is easy to assemble, environmentally friendly and affordable!”

Sporting IKEA’s signature blue and yellow hues, the flat-pack GRÄSSAX lawnmower will be available to purchase for £39 from all IKEA UK & Ireland stores and online at www.ikea.co.uk from mid May.

More content from the Hoax Museum:

Comments