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Gazette Buys New London Day -- April Fool's Day, 1980
The Connecticut Gazette, a small weekly newspaper, announced that it was purchasing the New London Day, a large daily newspaper. The article also announced the Gazette planned to expand the news staff of the New London Day “by cutting it in half—literally, at the waist; this would create twice as many reporters although, of course, they would be half their former stature.“ The article concluded with an “April Fool.“ Nevertheless, according to the paper’s editor their phones were ringing off the hook for weeks. In addition, the fictitious purchase was reported as fact in the New England Printer and Publisher, a trade journal.
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