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The Berners Street Hoax, 1810
The Hitler Diary Hoax, 1983
The Instant Color TV Hoax, 1962
The Diaphote, a television hoax, 1880
Actress who claimed she was kidnapped by puritans, 1950
Brief History of Triple-Decker Buses
'Solar Armor' freezes man in Nevada Desert, 1874
Snowball the Monster Cat, 2000
Female thieves hide money in their bras, 1950
Tube of liquor hidden in prohibition-era boot, 1920s
Flavored Newspaper Page -- April Fool's Day, 2010
On page 17 of its print edition, The Sun announced that it was proud to offer the "world's first flavoured PAGE." Readers were invited to lick a white square that bore the message "Lick Here." However, the square also carried the warning, "May contain nuts."

The flavor of the page was not revealed. Instead readers were asked to email The Sun with their "taste test results."


Although The Sun's flavored page was a joke, it's claim that this would have been the world's first such page was not accurate. In 2008 Welch's grape juice had run an actual lickable ad in People magazine. And in 2009, Russian Standard Vodka ran ads purporting be "lickverts" — ads dipped in vodka that could be licked to taste the drink. The lickverts were an April Fool's Day joke.

The Sun today makes newspaper history — with the world's first flavoured PAGE.

Our ink-redible printing breakthrough comes after we teamed up with Brit boffins.

It means readers can lick this page to reveal a hidden taste. The revolution follows TV chef Heston Blumenthal, 43, unveiling lickable wallpaper.

On his special Willy Wonka-themed show Chocolate Factory Feast, celebs tried rolls tasting of prawn cocktail and tomato soup.

Our newly-patented printing process uses chemicals called hydrocolloids. They collide with each other to spread over tastebuds.

Now we want you to test our page here and guess the taste.

A spokesman for News International revealed: "We have exciting plans for multi-sensory branding of The Sun."

This is a hugely revolutionary process which we have been working on in conditions of the utmost secrecy.

It has taken years of research and development.

With practice and patience, successful taste pages can be regularly produced in a newspaper. Today's world first is just a flavor of what is to come in the 21st century — as The Sun leads the way.

April Fool Categories: Food and Drink, Newspapers, United Kingdom, 2010.
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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.