The Durand Express, a Michigan weekly, reported that Nissan would built an auto plant outside of Durand City. The new plant would reportedly employ thousands and pay higher wages than the nearby General Motors plant. Furthermore, Nissan would pay farmers $10,000 an acre for the land on which the plant was to be built. Many unemployed auto workers believed the story and inquired about how to apply for jobs at the plant. However, the story was exposed as a fake by a reporter working at a newspaper in Flint, Michigan. Many people responded angrily to the news that the story was a prank and cancelled their subscriptions. The paper’s editor explained that he hadn’t been trying to hurt anyone, and thought that he had exaggerated his story enough to make it unbelievable.