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Doggie Dentures -- April Fool's Day, 2011
Pedigree pretended to sell Doggie Dentures, a product previously featured jokingly in its ad for Dentastix dog treats, on a live shopping channel (Ideal World). Anyone who called the onscreen number or went to www.doggiedentures.co.uk was told, 'dogs don't want dentures, they want Pedigree Dentastix'.
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