The website of Cyclone Dairy appeared online in late March 2009. It purported to represent "the first dairy brand to offer great-tasting products made exclusively from cloned cows." Its tagline was "Quality. Consistency. Isn't that what your family deserves?" The smiling family featured on the site's front page included a young boy missing his front teeth.
On April 1st ice cream-maker Ben & Jerry's revealed it had created the site, hoping to raise "onsumer awareness of the government's recent approval of cloned milk and meat within the human food supply chain."