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Association of Swiss Mountain Cleaners -- April Fool's Day, 2009
The Swiss Tourism Board announced it was seeking volunteers to join the Association of Mountain Cleaners. It claimed, "The Association of Mountain Cleaners... makes sure that our holiday guests can always enjoy perfect mountains. Using brooms, brushes, water and muscle power, they clean the rocks of any bird droppings." Visitors to myswitzerland.com were invited to take a Mountain cleaner aptitude test and submit their name for a chance to win a week's holiday in Switzerland.
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