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Virgin

Virgin Active, Sir Richard Branson's health club chain, announced it would be opening an animal-only gym later in the year, Animal Active. It would be "a haven for animals in need of exercise or lifestyle management."

Virgin Mobile announced that it would be offering a left-handed Sony Ericsson LH-Z200 mobile phone: "Designed with a reversed keypad layout, the buttons are switched from right to left instead of standard left to right… This simple but clever design makes dialling, texting and menu navigation quicker and easier for anyone left-handed." A number of technology sites fell for the joke.

Virgin Atlantic announced plans to begin advertising via genetically modified butterflies:

On March 31, astonished British policemen were sent to investigate a glowing flying saucer that had settled down in a field in Surrey. As the policemen approached the craft with their truncheons held out before them, a door opened in the bottom of the ship and a small figure wearing a silver space suit walked out. The policemen immediately took off in the opposite direction. The alien turned out to be a midget, and the flying saucer was a hot air balloon that had been specially built to look like a UFO by Richard Branson, the 36-year-old chairman of Virgin Records. Branson had taken off in the balloon the day before, planning to land in London's Hyde Park on April 1. However, a wind change had blown him down a day early in the Surrey field. The police reported that they received a flood of phonecalls from scared motorists using roadside emergency phones as the balloon passed over the highway. One lady reportedly called a radio station to describe the UFO that she was looking at, not realizing that she was standing in front of her window stark naked. One of the policemen who had to approach the craft later admitted that, "I have never been so scared in 20 years of being a policeman."