The
Swiss Tourism Board announced it was seeking volunteers to join the Association of Mountain Cleaners. It claimed, "The Association of Mountain Cleaners... makes sure that our holiday guests can always enjoy perfect mountains. Using brooms, brushes, water and muscle power, they clean the rocks of any bird droppings." Visitors to myswitzerland.com were invited to take a Mountain cleaner aptitude test and submit their name for a chance to win a week's holiday in Switzerland. (
YouTube video)
TagesAnzeiger, a daily Zurich newspaper, reported that an auction of Imelda Marcos's clothes and jewelry was to be held at the Swiss Volksbank. Almost 30 people showed up for it.
An announcement was made in Berne, Switzerland that a protest was being held outside of the parliament buildings. The protestors were said to be topless women who were demonstrating in support of nude beaches. The announcement caused hundreds of men to descend upon the parliament buildings. Unfortunately for them, they found no women there.
An hour-long Swiss Radio broadcast announced that U.S. astronauts had just landed on the moon.
The broadcast (which aired on all German-language Swiss radio stations) began with a news flash interrupting the regularly scheduled show. Listeners heard reports from Swiss radio correspondents in cities around the world, as well as interviews with experts and men in the street. The broadcast also included (prestaged) "technical faults," such as slamming doors and the sound of newscasters running in with late-breaking bulletins.
The announcement generated enormous excitement. Telephone exchanges became jammed as people tried to phone friends to share the news. Even U.S. authorities in Switzerland initially weren't sure if the news was true or false. Americans vacationing in the resort of Klosters staged a huge celebration.
The broadcast concluded with the report that the moonship would take off from the moon at 7 p.m. Listeners were urged to climb to a high vantage point, away from the city lights, to watch it return to Earth. As a result, there was a huge rush of people who tried to leave Zurich and get to the top of Mt. Uetliberg, overlooking the city. The railroad up the mountain had to add additional trains to handle the number of passengers.
The hoax broadcast was directed by newscaster Hans Menge of Radio Zurich.
U.S. astronauts landed on the moon for real approximately two years later (July 20, 1969).
