The Museum of Hoaxes
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April Fool's Day Archive, Contents:
Before 1900: Origin of April Fool's Day | 1700-1799 | 1800-1899
Early 1900s: 1900 | 1901 | 1915 | 1919 | 1920 | 1923 | 1925
1930s & 40s: 1933 | 1934 | 1936 | 1937 | 1938 | 1940 | 1949
1950s & 60s: 1950 | 1957 | 1959 | 1960 | 1962 | 1965 | 1969
1970s: 1970 | 1971 | 1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979
1980s: 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989
1990s: 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999
2000s: 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009
2010s: 2010 | 2011
category
Businesses
The website of Cyclone Dairy appeared online in late March 2009. It purported to represent "the first dairy brand to offer great-tasting products made exclusively from cloned cows." Its tagline was "Quality. Consistency. Isn't that what your family deserves?" The smiling family featured on the site's front page included a young boy missing his front teeth.
On April 1st ice cream-maker Ben & Jerry's revealed it had created the site, hoping to raise "onsumer awareness of the government's recent approval of cloned milk and meat within the human food supply chain."
Kodak debuted a new addition to its product line: an "eye camera." The camera featured a "what you see is what you get" viewfinder, Facial Recall Assistant (handy for parties and reunions), Image Stabilizer (perfect for taking pictures after a glass of wine or two), Digital X-Ray Vision (developed in partnership with the Superman Corporation located in the Fortress of Solitude), and a SuperZoom attachment.
Candy shop A Quarter Of announced it would soon be selling the Chokle, a chocolate bar filled with helium gas.
it's a chocolate bar that tastes great, makes you squeak and makes everyone else laugh... pure genius! Take a small bite and your voice goes up a little, eat a whole bar in a single mouthful and you approach your maximum Mickey Mouse squeakiness!
Microsoft announced the release of a new game for the Xbox: Alpine Legend. It featured the tagline, "Join the Global Yodel." Players competed online by yodeling and blowing on an alpine horn:
Take your band through all the alpine rights of passage: a mountainous village tour, recording sessions in a log cabin studio, overcoming throat soother addiction, and even competing in a live yodel off.
BMW unveiled a new feature for its cars: Magnetic Tow Technology.
The unique system, developed in conjunction with NASA, works via a discreet unit located in the front valance that projects an enhanced magnetic beam 20 metres in front of the BMW. Once a suitable target car is located and the BMW is magnetically locked on behind it, the driver is then able to take his foot off the accelerator, turn off the engine and let the car in front do all the work. The towing car will not notice any change in manoeuvrability.

Drivers were invited to email uve.vollenvorit@bmw.co.uk for further information.
Expedia.com announced it was offering flights to Mars for only $99, which it calculated to be a savings of $3 trillion for travelers. "In this economy, you can't afford NOT to go!" it declared.
The American grocery chain Whole Foods Market revealed a new product on its website: organic air. It came in .02 oz bottles in four varieties: original, sea breeze, mountain wind, and salt & vinegar. The grocery chain also announced that it was opening a new store in Antarctica, and that it was offering a free spider with every purchase of 50-lbs of organic bananas.
Pinanas (2009)
British supermarket chain Waitrose placed ads in newspapers announcing the availability of a new fruit, the pinana (a combination of pineapple and banana). The text of the ad read:
Pinanas. Fresh in today and exclusive to Waitrose. If you find that all Waitrose pinanas have sold out, don't worry, there's 50% off our essential Waitrose strawberries."
Google unveiled Gmail Autopilot, a feature that automatically reads and responds to your email, saving you the time of doing this. It boasted that Autopilot could mirror any communication style, could also work for Gmail chat, and would work even if both sender and recipient had Autopilot on:
Two Gmail accounts can happily converse with each other for up to three messages each. Beyond that, our experiments have shown a significant decline in the quality ranking of Autopilot's responses and further messages may commit you to dinner parties or baby namings in which you have no interest.
YouTube UK and Australia "rickrolled" their visitors, rickrolling being a popular bait-and-switch-style prank in which people are baited into clicking on a link that sends them to a video of 1980s pop singer Rick Astley singing his hit Never Gonna Give You Up. All the "featured video" links on YouTube's front page sent people to a rickroll page set up by YouTube under the user name YTRickRollsYou. Over 7 million people were rickrolled by the site. (YouTube is owned by Google.)
ThinkGeek wrote about an unusual new Nintendo Wii game: Super Pii Pii Brothers. It was described as an "Amazing Virtual Pee Experience from Japan."

Prepare yourself by strapping on the included belt harness and jacking in your Wiimote. A series of toilets are presented on screen and the challenge is to tilt your body to control a never-ending stream of pee. Get as much pee in the toilets as you can while spilling as little on the floor as possible.
Canadian airline WestJet announced it would be converting overhead compartments on its planes into sleeper cabins:
WestJet (TSX:WJA) today announced that on April 1, 2008, sleeper cabins will be introduced onboard its existing fleet of 73 Boeing 737 Next-Generation aircraft. These sleeper cabins can be booked on all of WestJet's existing flights for a nominal incremental fee of $12...
"The overhead compartment has traditionally been a place where guests have placed their carry-on baggage. Given that the overhead bins on our fleet are among the most spacious of any airline, we made the decision to offer sleeper cabins in that space."


gDay Mate (2008)
Google Australia debuted gDay technology "enabling you to search content on the internet before it is created":

The core technology that powers gDay™ is MATE™ (Machine Automated Temporal Extrapolation). Using MATE's™ machine learning and artificial intelligence techniques developed in Google's Sydney offices, we can construct elements of the future. Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now. We can use this technique to predict almost anything on the web – tomorrow's share price movements, sports results or news events. Plus, using language regression analysis, Google can even predict the actual wording of blogs and newspaper columns, 24 hours before they're written!
The Norwegian energy company Statkraft released a video announcing they had developed a way to generate power from starlight:

Our planet needs more energy — pure energy. And thanks to pioneering Norwegian technology we may be able to provide it. The energy source of the future is starpower...
When stars explode, gamma rays with vast amounts of energy are hurled out into space. Now game capturers will be placed in orbit around the earth to capture this energy. This pioneering breakthrough has been developed by researchers and engineers from Statkraft.
Nestle put out a press release announcing they were changing the name of the Butterfinger candy bar to "The Finger," in order to give the candy "a shorter, more contemporary name."
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