category
1998

Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a "Left-Handed Whopper" specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.). However, the left-handed whopper had "all condiments rotated 180 degrees, thereby redistributing the weight of the sandwich so that the bulk of the condiments will skew to the left, thereby reducing the amount of lettuce and other toppings from spilling out the right side of the burger."

Jim Watkins, senior vice president for marketing at Burger King, was quoted as saying that the new sandwich was the "ultimate 'HAVE IT YOUR WAY' for our left-handed customers." The advertisement then noted that the left-handed Whopper would initially only be available in the United States, but that the company was "considering plans to roll it out to other countries with large left-handed populations." The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, "many others requested their own 'right handed' version."

The April 1998 issue of the New Mexicans for Science and Reason newsletter contained an article claiming that the Alabama state legislature had voted to change the value of the mathematical constant pi from 3.14159 to the 'Biblical value' of 3.0. Before long the article had made its way onto the internet, and then it rapidly made its way around the world, forwarded by people in their email. It only became apparent how far the article had spread when the Alabama legislature began receiving hundreds of calls from people protesting the legislation. The original article, which was intended as a parody of legislative attempts to circumscribe the teaching of evolution, was written by physicist Mark Boslough.

The scientific journal Nature, in its online edition, revealed the discovery of "a near-complete skeleton of a theropod dinosaur in North Dakota." The discovery was referred to in an article by Henry Gee discussing the palaeontological debate over the origin of birds. The dinosaur skeleton had reportedly been discovered by Randy Sepulchrave of the Museum of the University of Southern North Dakota. The exciting part of the discovery, according to the article, was that "The researchers believe that the dinosaur, now named as Smaugia volans, could have flown." In actuality, the University of Southern North Dakota does not exist; Smaug was the name of the dragon in Tolkein's The Hobbit; and Sepulchrave was the name of the 76th Earl of Groan in Mervyn Peake's Titus Groan. This Earl, believing that he was an owl, leapt to his death from a high tower, discovering too late that he could not fly.

On March 30 Guinness issued a press release announcing that it had reached an agreement with the Old Royal Observatory in Greenwich, England to be the official beer sponsor of the Observatory's millennium celebration. According to this agreement, Greenwich Mean Time would be renamed Guinness Mean Time until the end of 1999. In addition, where the Observatory traditionally counted seconds in "pips," it would now count them in "pint drips." Finally, a Guinness bar would open in the astronomy dome and the Observatory's official millennium countdown would feature a Guinness clock counting "pint settling time" with a two-minute stopwatch.

Guinness issued the announcement as an embargoed release, meaning that reporters who received the release were not supposed to write about it until the day it was issued to the public on April 1. Nevertheless, the Financial Times, not realizing that the release was a joke, broke the embargo and discussed the announcement a day early in an article about how some companies were exploiting the millennium excitement to promote their brand names. It declared that Guinness, with its Greenwich tie-in, was setting a "brash tone for the millennium." When the Financial Times learned it had fallen for a joke, it printed a curt retraction, stating that the news it had disclosed "was apparently intended as part of an April 1 spoof." Guinness spokesman Roy Mantle said, "The best thing to say is that they pipped everybody to the post and we were very pleased to see that actually in such an august organ as the Financial Times." In a separate statement Guinness took a more charitable tone, explaining that "The Financial Times was running a perfectly serious business piece and Guinness faxed over the spoof among other information. It wasn't really his [the reporter's] fault."

The animated Comedy Central series South Park had been heavily promoting that on the April 1 season premiere of the second season of the show, it would reveal the identity of the father of a character Cartman, thus resolving the cliffhanger it had left viewers with the season before. The April 1 show began as normal, with clips shown from previous episodes, but then a message flashed on the screen stating it had all been an April Fool's joke. Nothing was going to be revealed. Instead the episode focused on the completely unrelated adventures of the flatulent characters Terrance and Philip. Fans of the series were irate. Comedy Central received over 1500 angry emails. A spokesman admitted that the fans "got the joke... they just didn't like it." Fans had to wait until April 22 before the identity of Cartman's father actually was revealed.