The fast food chain Taco Bell took out a full page ad in the
New York Times to announce that they were purchasing the Liberty Bell and renaming it the Taco Liberty Bell. Their reason for doing this was to "do their part to reduce the country's debt." In a related release, the company pointed out that corporations had been adopting highways for years, and that Taco Bell was simply "going one step further by purchasing one of the country's greatest historic treasures." Thousands of people called the National Historic Park in Philadelphia where the Liberty Bell was housed to angrily protest the selling of the bell. Taco Bell kept a straight face until noon, at which point it revealed that the earlier press releases were jokes. Soon afterwards Mike McCurry, the White House spokesperson, responded to the jest by declaring that the federal government would also be "selling the Lincoln Memorial to Ford Motor Company and renaming it the Lincoln-Mercury Memorial." The hoax paid off for Taco Bell. Their sales during the first week of April shot up by over half a million dollars. (For more details, see the article:
Taco Liberty Bell.)
Mars Inc. ran a half-page ad in London's Daily Telegraph announcing it would be introducing left and right-handed versions of its signature candy bar. It explained that for years left-handed people had been opening the wrapper from the wrong end and consequently were "eating against the chocolate flow on the bar surface." It noted, "this, naturally enough, can impair that unique and delicious Mars taste." Therefore, the wrapper would henceforth come in two different versions, marked "L" and "R", with a "tear here" perforation at the appropriate corner. The ad concluded: "It's a small service to our customers but in this fast-moving, faceless world of ours, isn't it nice to know that someone's lending a hand?"
During the 1990s, stories of the ruthlessness of Russian gangsters became increasingly prevalent in the news, but apparently just because the gangsters were ruthless, that didn't mean they weren't fashion conscious. On 1 April 1996,
Itar-Tass announced that a military factory had begun manufacturing diamond-encrusted grenades, which it was selling to Russian gangsters concerned about dispatching their enemies with style. "The use of such a grenade will leave your one-time rival in a sea of beautiful sparkling gems rather than in a pool of blood," the article noted.
BMW announced that it would be adding a new feature to its entire line of cars: an Insect Deflector Screen (or IDS for short), designed to keep windscreens bug free. It had been developed by Munich scientist Dr. Jurgen Afalfurit. The IDS consisted of a clear rubber coating applied to the windscreen. The coating itself was invisible to the eye, but it caused bugs to literally bounce off the window, "even at high speeds." Drivers were invited to find out more about IDS by filling out a coupon and checking one of the following options: "I find flies get stuck to my windscreen -- Hardly ever; Sometimes; Far too Often."
Discover Magazine reported that physicists had discovered a new fundamental particle of matter, dubbed the Bigon. It could only be coaxed into existence for mere millionths of a second, but amazingly, when it did materialize it was the size of a bowling ball. Physicist Albert Manque and his colleagues accidentally found the particle when a computer connected to one of their vacuum-tube experiments exploded. Video analysis of the explosion revealed the Bigon hovering over the computer for a fraction of a second. Manque theorized that the Bigon might be responsible for a host of other unexplained phenomena such as ball lightning, sinking souffles, and spontaneous human combustion.
Discover received huge amounts of mail in response to the story.
The internet-based service America Online grew rapidly throughout the 1990s, demonstrating the power of the internet to serve as a new basis for mass communication. By 1996 it had gained five million subscribers, all of whom were greeted with a news flash that read, "Government source reveals signs of life on Jupiter," when they logged onto the service on April 1. This headline was backed up by statements from a planetary biologist and an assertion by Ted Leonsis, AOL's president, that his company was in possession of documents that proved the government was hiding the existence of life on the massive planet. The story quickly generated over 1300 messages on AOL, and hundreds of people called the Jet Propulsion Laboratory in Pasadena, California trying to obtain more details about the discovery. When it turned out to be a prank, many questioned whether the service had risked losing its credibility by perpetrating such a stunt, but AOL dismissed these concerns. A spokeswoman for the company later explained that the hoax had been intended as a tribute to
Orson Welles' 1938 halloween broadcast of the "War of the Worlds."
