Justin Young and Brian Bushwood, of the NSFWshow podcast, were intrigued by the success of the erotic novel Fifty Shades of Grey. They were particularly impressed with how many books were selling well for no other reason, apparently, than that they looked Fifty Shades of Grey. So they decided to conduct an experiment — to find out whether an ebook could succeed simply by resembling Fifty Shades of Grey.

They came up with a title for their novel, The Diamond Club. They also sketched out a rough outline of a plot:


They singled out three qualities their novel would need to succeed:

1. a cover that looked like 50 shades of grey
2. lots and lots of sex
3. characters with trendy jobs.

They attributed their novel to a fictitious author, Patricia Harkins-Bradley. But they enlisted the help of their readers to do the actual writing. In this way, none of the authors had read the entire book, and there was little cohesion between chapters. So they could guarantee that the novel wouldn't gain readers on the basis of its great writing.

Finally, and this was a key part of the experiment, they asked all their listeners to buy the book, priced at an affordable 99 cents, in order to push the book into the top 10% at iTunes. Their theory was that once the book broke into the top 10%, momentum would take over, and people (who weren't listeners of their podcast) would buy the book simply because other people were buying it.


It looks like their experiment has succeeded. The book has been hovering around in iTunes Top 10 List. It's also available for the nook and kindle. Reportedly, it's already earned Young and Bushwood close to $20,000.

Similar literary experiments have been conducted before. Back in 1968, Mike McGrady and his friends at Newsday first proved that a crowdsourced book could become a bestseller with their sex-filled novel, Naked Came the Stranger.

And even earlier, in 1956, deejay Jean Shepherd and his listeners proved that publicity alone could create demand for a (non-existent) book — I, Libertine.

Bad news for hoaxers -- A new scientific study reports that lying less results in better health. (Links: apa.org, eurekalert.org)

The study hasn't been peer-reviewed/published yet, but preliminary results were reported at the 120th Convention of the American Psychological Association. The study tracked 110 people, half of whom were instructed to tell fewer lies for 10 weeks, and the other half received no special instructions about lying. At the end of 10 weeks, the non-liers reported significantly better health.

What I wonder is how the researchers could know that the no-lying group wasn't lying about lying less. The researchers said they gve the participants regular polygraph tests, but those tests aren't exactly reliable.

Also, ten weeks is a fairly short span of time. The apparent effect might disappear over one or two years.

The first image (above) transmitted by the Curiosity rover from Mars was kind of blurry and unexciting. So the folks on Twitter and Tumblr substituted a more dramatic shot (below). It's circulating with the caption: "NASA just landed a rover on Mars, this is the very first picture. This JUST happened minutes ago."

It actually is a picture of Mars, but it was taken by the Mars Spirit rover in 2005. (link: gawker.com)

A study reported in the journal Laterality (Mar 2005) found that people are significantly better at detecting lies with their left ear than their right ear. The reason is that left-ear information is processed by the brain's right hemisphere, which apparently is better at detecting deception than the left hemisphere. (For instance, studies have shown that people with right-hemisphere damage have trouble detecting lies.)

In the ear study, 32 participants listened to 112 pre-recorded statements, using either their right or left ear, and then were asked to determine which statements were true or false. The results, from the study:


I'm not sure if this has any practical applications. Although I wonder if poker players might gain an advantage if they put an ear plug in their right ear, forcing themselves to listen to other players with their left ear.

Thousands of people in Cambodia are flocking to see a "magic log" that was found at the bottom of a pond earlier this month. It's a big log (42 feet long). But what makes it magical, in the eyes of the people journeying to see it, is that it appears so well preserved for a log that's been underwater for a while. From Sky News:


Some of the log's visitors hope it can cure them of their illnesses. But the majority seem to be hoping that the log will reveal winning lottery numbers to them if they rub talcum powder on it.

Little white lies are part of the lubricant that keeps the cogs of the social machinery running. For instance, if someone tells a bad joke, we usually smile. We don't tell them they're not funny, because that would be rude and might hurt their feelings. The problem (according to Joyce Ehrlinger, a professor of psychology at Florida State University) is that sometimes these little white lies can be dangerous if people take them too seriously and become overconfident in their abilites. In such cases, being less polite would help to deflate the ego of these people and bring them back to reality. Ehrlinger explains:


I can see a problem here. If the overconfident person is your boss, or someone with power over you, it wouldn't be a good idea to risk insulting them. In such cases, how do you ever guide the person back to reality?

From the Bad Excuse file: A New Jersey couple was arrested for stealing outdoor table umbrellas from restaurants around Basking Ridge. They didn't deny taking the umbrellas, but they said it was all for a good reason. You see, it was part of a "social experiment." They were doing a documentary on "doing the right thing." They even had a manila folder with them full of notes about the project. But apparently they hadn't thought through what was going to happen when witnesses "did the right thing" and reported them to the police. Link: Baskingridge.patch.com

When a doctor starts injecting bathroom caulk into your buttocks, I think that's a good sign he/she isn't entirely on the up-and-up.

When I saw this photo online a few days ago, I thought, "that koala looks pretty vicious." It didn't occur to me that the image might be fake.

But the reality, I now know, is that the image is fake. Koalas don't have wolf-life jaws.

The original photo (below) was taken in January 2009 by Flickr user Oz_drdolittle, who explains that the koala was wet because he had sprayed it with water:


I don't know who added the wolf fangs to the picture. Link: NowPublic.com

Back in June 2011, Richard Heene, of Balloon Boy fame, tried to sell the balloon he had used in his hoax. He hoped to get $1 million for it, but ultimately had to settle for $2500.

But the guy who bought it from Heene resold part of the balloon to the Topps trading card company, which has cut up the balloon into small pieces and glued them on to Balloon Boy trading cards. (link: Yahoo! Sports) It's part of a "used memorabilia" line of cards, but would also make a nice addition to their line of Great Hoaxes Trading Cards, released in 2009.

Since I'm a sucker for any (affordable) hoax-related memorabilia, I'll probably end up buying one of these cards.