The Case of the Carbolic Smoke Ball

Clive Coleman tells the story for
BBC Radio 4 of the Carbolic Smoke Ball Company. It was an 1892 case of fraudulent advertising. The case against them is "seen by some as the birth of modern consumer protection":
The carbolic smoke ball was a peculiar device marketed as a cure for various ailments including influenza. It consisted of a rubber ball, filled with powdered carbolic acid. You squeezed the ball sending a puff of acidic smoke right up a tube inserted into your nose. The idea was that your nose would run and the cold would be flushed out.
The company making the ball advertised it in the Pall Mall Gazette offering a £100 reward to anyone using it correctly who then contracted influenza. They deposited £1,000 in the Alliance Bank in Regent Street to show the money was there.
Posted By: Alex | Date:
Fri Nov 06, 2009 |
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Comments (2)
Category:
Advertising,
Health/Medicine
io9.com accuses The Fourth Kind of being an unsuccessful hoax
The new movie
The Fourth Kind tries to blur reality in the same way that movies such as
Paranormal Activity and
The Blair Witch Project have successfully done. But
according to io9.com,
The Fourth Kind doesn't manage to pull it off convincingly:
Alien abduction flick The Fourth Kind bills itself as containing "actual footage" from case histories. But this footage is so poorly faked that it insults the audience's intelligence...
The movie stumbled out of the gate by hanging most of its fear power on a fundamental dishonesty. There is no "archival footage." There are no "actual case studies." Instead, we get badly-acted, blatantly fake documentary footage which fuzzes out whenever anything alien happens...
I'm not against fake documentaries. I loved Paranormal Activity, which was effective because the actors seemed so effortlessly real. Nothing felt stagey or artificial about that movie's "documentary" evidence.
What pushes Fourth Kind from the merely bad into the actually insulting was the filmmakers' insistence that the documentary evidence was real. Actors from the "documentary" portions of the movie are uncredited, and many media outlets are still reporting that the footage is real.
I'll probably see it anyway (on dvd). My standards for horror movies are pretty low.
(Thanks, Joe!)
Posted By: Alex | Date:
Thu Nov 05, 2009 |
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Category:
Entertainment
Save On All Jackets!
Random banner ad. (via
Reddit)
Posted By: Alex | Date:
Thu Nov 05, 2009 |
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Comments (1)
Category:
Advertising
Psycho-Acoustic Beatles Simulations
BlueBeat music is being sued for illegally selling Beatles songs. Their defense: the songs are not Beatles songs, but rather "psycho-acoustic simulations."
BlueBeat's lawyers claim that the Website is "entirely lawful and does not constitute piracy" and that the plaintiffs are not likely to succeed. Also, the plaintiffs are well aware that the defendants "developed a series of entirely new and original sounds that it allows the general public to purchase" and that "copyright protection does not extend to the independant fixation of sounds other than those contained in their copyrighted recordings."
Link:
consumerist.com
(Thanks, Joe!)
Posted By: Alex | Date:
Thu Nov 05, 2009 |
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Category:
Music
Viagra Corporate Headquarters
Irena wrote to ask whether this photo was genuine.
I assume the title is a joke. (It isn't really the corporate headquarters of Viagra.) I'm also pretty sure the photo has been doctored, since some of those phallic bushes appear to be growing out of concrete.
Posted By: Alex | Date:
Thu Nov 05, 2009 |
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Comments (1)
Category:
Photos/Videos,
Sex/Romance
Divining Rods for Bombs
Despite major bombings that have rattled the nation, and fears of rising violence as American troops withdraw, Iraq’s security forces have been relying on a device to detect bombs and weapons that the United States military and technical experts say is useless.
The small hand-held wand, with a telescopic antenna on a swivel, is being used at hundreds of checkpoints in Iraq. But the device works “on the same principle as a Ouija board” — the power of suggestion — said a retired United States Air Force officer, Lt. Col. Hal Bidlack, who described the wand as nothing more than an explosives divining rod. Still, the Iraqi government has purchased more than 1,500 of the devices, known as the ADE 651, at costs from $16,500 to $60,000 each.
Link:
NY Times
The high price is probably part of the marketing psychology that helps sell these things. Buyers figure that, at that price, they
must work.
(Thanks, Bob!)
Posted By: Alex | Date:
Wed Nov 04, 2009 |
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Comments (3)
Category:
Military,
Technology
Mr. Man on the Street Strikes Again
I wrote about Greg Packer, aka the phony Man on the Street, in
Hippo Eats Dwarf:
In 2003, media critics noticed that the same man kept popping up time after time in “man on the street” interviews. Greg Packer, a highway maintenance worker from upstate New York, was quoted by The New York Times, the New York Daily News, the Los Angeles Times, the New York Post, the Philadelphia Inquirer, the London Times, and other publications. He also appeared on CNN, MSNBC, and Fox. But he was always described as nobody special, just a random person.
Apparently Packer is still going strong. The
Philadelphia Daily News admits that they were the latest paper to fall for his act.
(Thanks, Bob!)
Posted By: Alex | Date:
Wed Nov 04, 2009 |
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Comments (1)
Category:
Identity/Imposters,
Journalism
Reverse Counterfeiting: The Case of the Gold Penny
Most counterfeiting takes something that is nearly worthless and turns it into something perceived to have value. Mr. Daws did just the opposite. He took value — approximately $100 worth of gold — and turned it into something perceived as nearly worthless, one cent. “It’s there, but if people don’t realize it, it’s the same as not being there,” he said. Of the 11 copper-plated gold pennies he made as part of his series, only this one was sent into the wider world...
Late this summer, when Ms. Reed was paying for groceries at the C-Town supermarket in Greenpoint, she noticed the penny because the gold color had started to peek through.
Link:
NY Times
I'm going to start checking any pennies I get more closely!
Posted By: Alex | Date:
Wed Nov 04, 2009 |
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Comments (2)
Category:
Art